Towel Weaved by Wind Power Only, With Utmost Safety and Reliability
“Imabari” is a town known for textile production since EDO era. Ikeuchi Towel Co., ltd. is a towel producer with 25 employees based in Imabari since foundation 56 years ago.
When the Japanese towel industry was suffering from cheap products pouring in from other Asian countries, they decided to pursue “quality” as their competitive advantage. Aiming first priority “safety” and “quality”, they switched to organic materials, got ISO9001 and ISO 14001 certifications, and were accredited the strictest class-1 of ECOTEX STANDARD in 2001. They also started to purchase green electricity certificates from 2002, which explains why the towels are called “Weaved by wind power only”.
In 2002, they appeared at the Home Textile Show in New York with the sensational display saying “Cotton should be Herbicides Free”. Awarded the Best New Product Award, distribution in USA at high-end interior shops was realized. Their success abroad came through to Japan, and since after Prime Minister Koizumi (then) mentioned about Ikeuchi Towel in his administrative policy speech, they enjoy a burst of popularity.
Good quality and durability is the most important for the environment. Accumulated trust under a motto “Utmost Reliability and Minimum Environmental Load” won strong customers’ confidence!
Ecotwaza Co., Ltd. 
Reina Otsuka
