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Yamatonadeshiko Co., Ltd. provides beautiful furoshiki that are good for the environment. Keiko Kikuta, the company president, used to be a food coordinator and came to be entranced by the diff erent kinds of beauty of furoshiki, which she used for wrapping wines and table decoration. Her desire to bring furoshiki closer to daily lives led her to open her own furoshiki boutique in Kagurazaka. Keiko’s experiences as an exchange student in France brought her into close contact with a variety of cultures, and through this she came to deeply appreciate the wonder of traditional Japanese culture. With the unique meaning behind each furoshiki, she is sure to fi nd the one that matches you best.